Busta Rhymes The Source

The Source is a United States-based, monthly full-color magazine covering Hip-hop, politics, and Culture, founded in 1988. I can tell that this magazine specializes in Hip-Hop music from underneath the title of the magazine it tells but also the magazine isnt just focused on music it also involved with political issues such a one of the selling lines which states 'Legal Marijuana : the stimulus debate it also focuses on culture. I am able to distinguish this is a Hip-Hop magazine also from the artist featured on the front which is Busta Rhymes who is a well known Hip-Hop/ Rap artist.From the front of the magazine i can tell that the magazine is mainly aimed towards men due to the image which Busta Rhymes is portraying for example the badman image of money,bling which is mainly associated with sucess because with money comes sucess and smoking seems like the thing which men are more likely to be interested in rather than women.

Another way in which i can tell the magazine is aimed more towards men than women is through the use of the colour scheme for example the fact that the main image is of Busta Rhymes holding money and the fact that the magazine colour scheme is green would suggest that it is money orientated and aimed mainly towards men than women also the fact that one of the subtitles is 'Legal marijuana:the stimulus debate' this would also suggest the magazine is more likely to be aimed towards men than women as it is more likely to be men that smoke marijuana than women therefore the colour scheme used is polysemic as it can mean different things towards different peoples interpretations another intepretation for example could be that because the magazine is published in April it could be argued that they are going with the spring theme i also believe the age group target are likely to be around 16-25 as they are more likely to listen rap/Hip-hop music and the fact that they are using fairly young artists would also suggest they are expecting younger people to know about these artists unlike the older generation who are unlikely to listen to rap/Hip-hop as they may not like the image portrayed by rappers or the language used in rap/Hip-hop music in general therefore it is targeting a younger audience and i also believe it is targeting this age group as smoking marijuana is heavily associated with this age group and also teenage sub-culture therefore they use this subject to try and intise younger people to buy this magazine.

The magazine cover used by The Source also contains a speech bubble saying cover 2 of 3 this would suggest that the magazine makers are aiming to cater for diffrent audiences aswell so therefore the magazine may not be fully aimed towards men as one of the other cover may be aimed towards women rather than men to get both sexes to buy the magazine although the image projected on this front cover would suggest it is aiming towards men.